Multi-Channel Marketer

Build in-house capability to reach the right audiences through coordinated, creative and measurable marketing activity.

About

What's Involved

Content

Perfect For

Entry Criteria

Assessments

Output

How Much Is it?

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What is This Programme

A Multi-Channel Marketer helps organisations reach the right audiences through coordinated and measurable marketing activity.

Over approximately 19 months, learners develop the knowledge, skills and behaviours needed to understand customers, create persuasive content and deliver campaigns across multiple channels.

The programme builds capability in customer research, brand management, content creation, campaign planning, social media, email, paid advertising, stakeholder management, compliance and analytics.

By the end of the apprenticeship, learners can use data to improve results, protect brand reputation and deliver a workplace campaign with measurable organisational impact.

This Programme Aims To:

  • Understand customers, audiences and buying journeys
  • Create persuasive, on-brand marketing content
  • Plan and deliver multi-channel campaigns
  • Manage social media, email and digital channels
  • Work effectively with stakeholders and suppliers
  • Measure performance and optimise marketing activity
  • Deliver a workplace campaign with measurable impact

What's Involved?

Workshops + Workplace Learning

Learners build their marketing capability through expert-led workshops and practical workplace learning. Each module helps participants apply customer insight, content, campaign and performance skills directly in their day-to-day role.

Portfolio of Evidence

Throughout the programme, learners build a portfolio showing how they have applied their knowledge, skills and behaviours at work. Evidence may include research, personas, content, campaign plans, channel activity, analytics, budgets and stakeholder outputs.

Workplace Campaign

Learners plan, deliver and evaluate a live multi-channel workplace campaign. They use evidence and performance data to demonstrate effective delivery and measurable organisational impact.

What You'll Learn?

Module 1

Core Foundations

Build a strong grounding in marketing theory, the marketing mix and how marketing supports organisational objectives.

Module 2

Customers, Personas & the Customer Journey

Develop customer journey maps, audience personas and segmentation across digital and offline touchpoints.

Module 3

Research, Competitor & Market Insight

Turn competitor analysis, audience research and survey evidence into practical marketing recommendations.

Module 4

Brand, Identity & Tone of Voice

Apply positioning, brand identity and tone of voice consistently across marketing channels.

Module 5

Content Creation, Design & Copywriting

Create engaging, persuasive and on-brand assets using copywriting, storytelling, design and proofreading skills.

Module 6

Content Marketing & Publishing

Plan sustainable content activity and publish effectively through a content management system.

Module 7

Channels & Integrated Campaigns

Plan and manage coordinated campaigns across multiple channels using effective scheduling and project management.

Module 8

Social Media & Community Management

Manage social channels, engage online communities, monitor sentiment and respond appropriately to issues.

Module 9

Email Marketing & CRM

Plan segmented, permission-based email campaigns and maintain accurate, compliant customer data.

Module 10

Stakeholders, Suppliers & Responsible AI

Manage stakeholder and supplier relationships while using emerging technology safely and responsibly.

Module 11

Legal, Ethics, Quality & Asset Management

Apply GDPR, copyright, ethical communication and quality standards while managing marketing assets correctly.

Module 13

Data, Analytics, Budgets & Optimisation

Measure campaign performance, manage budgets and recommend improvements based on reliable data.

Module 14

EPA Preparation & Gateway Readiness

Consolidate the portfolio, campaign evidence and project materials in preparation for Gateway and EPA.

Who is it Perfect For?

Organisations Seeking Consistency

Ideal for employers that want more consistent marketing activity across channels.

Content & Campaign Teams

Great for organisations that need stronger content creation and campaign delivery capability.

Customer-Focused Businesses

Suitable for employers seeking better customer targeting and engagement.

Performance-Led Marketing

Useful for teams that need clearer evidence of marketing performance and return.

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Organisations Seeking Consistency

Content & Campaign Teams

Customer-Focused Businesses

Performance-Led Marketing

What is The Entry Criteria?

Learners need to:

  • Be in a relevant role involving digital support, technical support or workplace technology
  • Have the opportunity to support users, systems, devices or digital services in the workplace
  • Be able to complete workplace-based evidence and practical support activities

If English is your second language...

You must be able to understand and articulate yourself to a level that will allow you to benefit from and ultimately pass the End-Point-Assessment of the qualification.

Entry Criteria

How is The Programme Assessed?

End Point Assessment (EPA) takes place at the end of the apprenticeship and assesses the learner against the knowledge, skills and behaviours within the occupational standard.

The brochure highlights preparation through project reports, presentations and gateway checklists, alongside practical evidence gathered throughout the programme.

Project report and presentation

Learners prepare project-based evidence and presentation materials that demonstrate how they have applied digital support knowledge and skills in the workplace.

Professional discussion supported by portfolio evidence

A structured discussion supported by workplace evidence such as support records, documentation, training activity and reflections to demonstrate competence and impact.

What Learners Get Out of It

Level 3 Multi-Channel Marketer Apprenticeship

Learners complete a Level 3 apprenticeship focused on practical multi-channel marketing capability in the workplace.

The programme develops skills in customer insight, brand, content creation, campaign planning, social media, email, paid advertising, compliance and analytics.

By the end of the programme, learners can plan, deliver and evaluate effective marketing campaigns across multiple channels.

Benefits

  • Builds practical capability to understand customers, audiences and buying journeys.
  • Develops confidence in creating persuasive, consistent and on-brand content.
  • Strengthens integrated campaign planning across social, email and other digital channels.
  • Improves responsible management of stakeholders, suppliers, marketing assets and AI tools.
  • Develops analytical skills to measure performance, manage budgets and optimise activity.
  • Supports measurable business impact through a live workplace marketing campaign.
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How Much is it?

For SMEs

Up to 100% Funded

Listed programme cost is £11,000, with funding support available up to 100% depending on employer and learner eligibility.

Free

For Larger Organisations

Levy Funded

Organisations with an annual wage bill over £3 million can fund the full cost of this programme through their Levy Funds.

£11,000 per learner

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Sounds Good?

Whether you’re looking to boost your team’s skills or kickstart your own career, our apprenticeship programmes offer the support and expertise you need to succeed. Get in touch today to discuss how we can help you unlock potential and achieve your goals.

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